GB Realty, the real estate company based in Punjab, has decided to invest about ₹2,400-2,500 crore in developing Jacob & Co branded residences in Mohali on Airport Road. This marks its entry into the luxurious branded housing segment.
The real estate company is calling this project Punjab’s first branded residences project, where the company will make a land investment of more than ₹1,000 crore and the rest will be used for construction and development of the project.
This is in line with the growing trend of developers using international design and lifestyle brands to distinguish their residential projects from others and attract affluent buyers.
GB Realty is a reputed company in the field of real estate business that operates only in the region of Chandigarh Tricity, including Mohali and New Chandigarh. It was established by Mr Gurinder Bhatti and Mr Puneet Khanna.
Jacob & Co. is the name of a luxury watch and jewellery company based in the US and Switzerland. The brand has been known for the extravagant design of luxurious watches and jewellery. It was founded by Jacob Arabo in 1986, who designed the hip-hop jeweller in the Diamond District of New York.
In October 2026, the company has declared its expansion, in which a large amount of money will be used for creating "Salman Khan Tower" in Mohali, Punjab. The company is offering an extremely prestigious residential project worth ₹2,500 crores recently launched in Mohali, Punjab.
The project is the joint venture of the famous Punjab-based real estate company GB Realty Mohali and the famous Jacob & Co. It is a luxurious watch and jewellery company located in New York.
Presenting GB Jacob & Co residences is situated at Sector 118, Mohali, Chandigarh. It is currently located at PR7 Airport Road, GMADA Aerocity, and is near Chandigarh International Airport.
The project has been developed jointly by GB Realty, Punjab Realty Developers and Jacob & Co. It is a well-known watch and jewellery brand that originates from New York. It is spread over 9.15 acres of land and comprises six high-rise towers developed in a G+24 floor layout.
The project starting price is approx. 2.90 Cr onwards and depends on the size, floor, and view of the units. It is an upcoming project registered with RERA, and the RERA number will be announced soon.
The GB Jacob & Co Residence Mohali is providing luxurious apartments of 2, 3 & 4 BHK in sizes of 2000 to 5000 sq. ft. There are a total of 400 apartments available where only two towers from the total number of towers of this project will be called the Salman Khan Residences.
In addition, it offers world-class amenities like wraparound balconies, a modular kitchen, a sky lounge, a swimming pool, a huge clubhouse, car parking, security round the clock, a community hall, a play area for kids, and many more.
The top-notch development also offers easy connectivity to Mohali railway station and the national highway. It is only 15 minutes away from Mohali city, 25 minutes from Panchkula and 30 minutes from Chandigarh.
The project takes place in an era when the cities of Mohali and Chandigarh Tricity are experiencing the emergence of new projects. These projects have been planned for the high-end housing segment and are particularly located on Airport Road.
Although Chandigarh already has a premium housing market, its urban footprint and availability of land are distinct from that of Mohali and Panchkula. The city of Mohali has become the extension of residential developments, linked by Airport Road to the airport and other neighbouring areas.
The Jacob & Co partnership injects the international luxury brand into the market segment. The change from positioning in premium housing to branded housing, where brand identity and association become part of the residential products offered.
However, the developer has not yet announced the total number of units, floor plans, launch date, price range, and involvement of Jacob & Co in this project.
Mohali launch is taking place against the backdrop of branded homes finding their feet in the National Capital Region, especially in Gurugram and Noida. Gurgaon has become one of the leading markets for luxury branded homes in the country.
The branded projects from hospitality, fashion and lifestyle brands around the world are coming up on Golf Course Extension Road, Southern Peripheral Road and Dwarka Expressway.
These include Trump-branded homes, Tonino Lamborghini Residences, Westin Residences and ELIE SAAB branded residences. The city has also witnessed the rise of developers exploring ultra-luxury homes in partnership with foreign brands.
Noida is now fast becoming another place for branded residences, with developments on the Noida Expressway and other developing corridors. One such development of branded residences in Noida includes Jacob & Co. of M3M.
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